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Search Engine Optimization

"An effective strategy that results in competitive rankings for your site – leading to increased targeted traffic."

Get to the top of Google searches

You’ve probably heard of Google, Yahoo, Bing and others. These are the big players in the search engine business and millions use them daily to find everything from a restaurant nearby to sports cars. PC Magazine reports that about 58 percent of people do online research before purchasing a particular product. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in Search Engines. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site. Your rankings should allow your company to be listed on the first page, since rarely people click to the second page. According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day!

How do consumers find their way through all these sites? The answer is: search engines.

Website Optimization

Have you ever wondered why some sites make it to the top of a search result while others are buried 10, 20 or 100 pages down and invisible in practical terms? It is because some sites are not search engine friendly. Search Engine Optimization is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section, and best of all, this is a free service from Google, Yahoo and Bing.

Search Engine Optimization delivers ongoing ROI

While it is good to get some quick wins and early traffic to your site with Pay per Click (PPC), but in order to run and win in the longer race you need strategic, sustained and quality search marketing. You need to claim your place in the organic search engines which is the section in search engines where more clicks are received from visitors looking for services and products. WSI Consultants in Vancouver are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing investment.

What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, your Internet Marketing Consultant in Vancouver can help you to analyze your business needs and guide you towards an appropriate Search Engine Optimization or even Social media Optimization strategy.

Content is king in the Search Engine world

Never before has quality copy (content) been so important. Randomly examine a few sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Keep in mind that "good" does not necessarily mean “a lot"; what it does mean is “compelling". A page of 250 words can drive more qualified leads and clients than a 700 words page, badly written, long scrolling page of little value.

Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either. As search engines refine their algorithms and place greater importance on useful, meaningful, well written content that is Search Engine friendly, the savvy Internet marketers, like those led by WSI Consultants, are winning with words. You can too. Call your WSl Consultant in Vancouver today to find out how your Website can be polished up to drive good search results and bring quality leads to your business.

What you also need to know about SEO

Unfortunately there is a lot of misinformation out there trying to convince business owners that so-called Search Engine experts can "fool" the search engines with smart tricks. WSI consultants will never use "black hat" practices that can harm the reputation of your business with the risk of being penalized by search engine providers such as Google, Yahoo and Bing. Only professional and effective practices are used by WSI consultants in Vancouver.

As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by WSI Consultants, are winning with words. You can too. Call your WSI Internet Consultant in Vancouver today.

Fast Facts

	A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website this year. – Source eMarketer
	This year advertisers continued the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 spent $0.13 per hour of internet video viewing for each $0.12 they spent per hour of TV viewing. - Source eMarketer
	Marketers are continuing to make social networks a priority. In fact, this year worldwide spending for online social network advertising will reach $2.9 billion. – Source eMarketer
	Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013. – Source eMarketer
	Companies will set a larger budget for online social media marketing in the coming years. Online social network ad spending will reach more than $1.39 billion this year. – Source eMarketer