WSI Free Consultation

Web Analytics

"Learning how your visitors interact with your website is the best way to give them what they are looking for."

Get to know your visitors

Web Analytics is also known as: website traffic analysis,. It provides information that you can use to better understand how visitors are using your website, and how you can increase the number of Internet visitors you convert into clients.

Perhaps you remember the old saying: "50% of advertising is wasted, except we don’t know which half." Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding and time spent are just a few examples of the many available metrics. Marketers and business owners like yourself embrace the very real potential of all this information – but often feel overwhelmed by mountains of data, or frustrated by the technology that delivers the solutions.

So how should you determine what to measure? First you have to make sense of all the data, charts and numbers at your fingertips – then turn it into action. Measure across channels (including offline). How do you best evaluate your Web Analytics data? A WSI Consultant in Vancouver can help.

Interested in getting a wealth of information about your clients?

Yes, you can get into your customer’s mind to gain greater profits. You can learn a great deal about who your visitors are and how they interact with your website. Web analytics can tell you how they arrived at your site — did they arrive via a search engine, followed a link to your site, clicked on your pay per click ad, or typed in your website address directly into their browser? You can tell how long they stayed on each page, where they clicked, what pages they viewed as well as from which page they exited your site.

Once you understand visitors’ behavior, you will be able to identify and eliminate navigational obstacles that slow down or prevent visitors from purchasing your products or services. The result will be an improved visitor experience encouraging more visitors converted into clients. Your local WSI Consultant in Vancouver can show you a scientific, logically progressive way to make more money online using Web Analytics. Call for a meeting today.

Compare yourself to your competitors and learn

In case you are wondering, Web analytics isn't just all about you. Competitive data can provide an apples-to-apples comparison of you to your online competitors and your industry. WSI can help provide data that enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.

You can convert a monthly expense into revenue

Most of the websites nowadays are nothing more than a monthly expense to business owners. Your WSI consultant will help you to turn your site into a Revenue Generator. Yes, you can turn your site from an expense into an asset for your company. As you know, every website must have business goals and well defined objectives. When customers realize those goals, you convert visitors into clients. As the website owner, you can use metrics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimized.

Yes, it's possible to funnel Web analytics information directly to the bottom line and turn data into dollars. A local WSI Consultant in Vancouver can help you to find out how to do it.

Call for a meeting today.

Fast Facts

	A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website this year. – Source eMarketer
	This year advertisers continued the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 spent $0.13 per hour of internet video viewing for each $0.12 they spent per hour of TV viewing. - Source eMarketer
	Marketers are continuing to make social networks a priority. In fact, this year worldwide spending for online social network advertising will reach $2.9 billion. – Source eMarketer
	Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013. – Source eMarketer
	Companies will set a larger budget for online social media marketing in the coming years. Online social network ad spending will reach more than $1.39 billion this year. – Source eMarketer